Elements of a Search Engine Results Page

Have you ever slowed down and taken a close look at the search results page in Google? When you take a moment to dissect the elements, it quickly becomes apparent how many factors are at play.

Note: the below Google results are a fictional compilation designed to represent a large number of possible elements that may appear in Google. Some existing and new features may not be shown. 

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An example of a Google knowledge panel on self storage units
An example of self storage Google pay per click ad with ad extensions
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Google Ads / PPC

Knowledge Panel

Google Ad Extensions

An example of Google featured snippet about the average size of a self storage unit
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Featured Snippet

An example of Google business profile result for self storage units in new york city
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Google Business Profiles / Local SEO

An example of an organic google result for self storage units that includes the people also ask Google feature
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Organic results

Questions Google assumes are related to your search

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An example of Googles top stories or news feature about self storage units

Organic sitelinks

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Google News

An example of Google images that show in the search engine results page for storage unit
An example of a Google organic result with an enhanced search result due to faq schema
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Google Image Search

An example of a Google organic result with an enhanced search result due to review schema
An example of a Google organic result with an enhanced search result due to events schema
An example of Google related searches output at the bottom of a search engine results page
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Organic result with review schema

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Organic result with event schema

Suggested Searches (per Google)

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Organic result with FAQ schema

An example of Google suggested queries at the bottom of a search engine results page

Queries Google assumes are related to your search

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