Elements of a Search Engine Results Page
Have you ever slowed down and taken a close look at the search results page in Google? When you take a moment to dissect the elements, it quickly becomes apparent how many factors are at play.
Note: the below Google results are a fictional compilation designed to represent a large number of possible elements that may appear in Google. Some existing and new features may not be shown.
Google Ads / PPC
Google Ad Extensions
Google Business Profiles / Local SEO
Questions Google assumes are related to your search
Google Image Search
Organic result with review schema
Organic result with event schema
Suggested Searches (per Google)
Organic result with FAQ schema
Queries Google assumes are related to your search