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Full-Time Paid Media Specialist

Employment Opportunity

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Looking to take your paid media career to the next level? We're seeking a passionate, results-driven Paid Media Specialist who thrives on creating high-impact advertising campaigns through PPC and programmatic advertising. If you have a deep understanding of ad platforms, an analytical mindset, and a dedication to transparency and client success, you may be a perfect fit for the Rooted Rock team!!

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What You Should Know
 

  • Our Clients Are Partners: Every decision made is rooted in the drive to help their businesses succeed.

  • Core Values in Action: Transparency, data-driven strategies, and ethical tactics are at the heart of our work.

  • Wide-Ranging Client Base: We collaborate with small and medium-sized businesses across industries, including tourism, outdoor recreation, education, and more.

  • 100% Remote Team: Flexibility and daily collaboration define our fully remote, tight-knit team.

  • Dynamic Paid Media Approach: From Google Ads and Meta campaigns to programmatic platforms including Native ads and CTV, we emphasize driving measurable ROI and achieving client goals.

 

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Skills You Should Possess
 

  • A strong foundation in Google Ads, Meta Ads, and other paid media platforms.

  • Experience in programmatic advertising tools (e.g., Display, Streaming Radio, Native, CTV, Remarketing, etc.)

  • Analytical skills to interpret campaign data and translate it into actionable strategies.

  • Ability to manage multiple client campaigns and budgets effectively.

  • A collaborative mindset to work with SEO, content, and development teams.

  • Strong communication skills to present insights and results to clients and team members.

  • Working knowledge of SEO including a strong understanding of how paid media and SEO impact each other. 

  • 2+ years of PPC and paid media experience.

  • Google Ads certification

 

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Your Day-to-Day Responsibilities
 

  • Assist with Campaign Strategies and Launch Campaigns: Develop and execute PPC and programmatic advertising strategies that align with client goals.

  • Optimize for ROI: Continuously monitor and refine campaigns to improve performance metrics, such as CTR, CPC, and conversions/key events.

  • Client Communication: Provide clear, transparent updates and insights to clients, ensuring alignment and trust.

  • Analyze and Report: Use tools like Google Analytics, Looker Studio, and platform dashboards to create comprehensive reports.

  • Creative Collaboration: Work with the team to ensure ad creative, landing pages, and campaigns are cohesive and optimized.

  • Stay Current: Keep up with industry trends, platform updates, and emerging advertising tools.

 

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What We Bring to the Table
 

  • Salary: Starting at $60,000 annually.

  • Flexibility: 100% remote work with required availability during Optimized Office Hours (10-3 PM EST, Monday - Friday).

  • Time Off: Two weeks of vacation, one week of sick time, and eight paid holidays annually.

  • Health Benefits: Comprehensive medical, dental, and vision insurance.

  • Technology Stipend: $100/month for mobile phone and internet.

  • Bonus Program: As the company grows, so do your opportunities for additional perks and compensation.

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Rooted Rock Marketing’s Core Values
 

  • Data-Driven Strategies: Decisions backed by meaningful data.

  • Ethical Tactics: Always operate with integrity.

  • Transparency: Build trust through clear and open communication.

  • Goal-Focused Strategy: Align actions with business outcomes.

  • Accountability: Own your wins and learn from your mistakes.

  • Effective Communication: Respond promptly and thoughtfully.
     

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Company Description

 

Rooted Rock Marketing is a female-owned, fully remote marketing agency founded in 2020. Despite launching during a global pandemic, we have grown rapidly and serve clients across various industries, including wellness, healthcare, tourism, and e-commerce. Our services include SEO, analytics, digital advertising, content strategy, website development, and more.

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Equal Opportunity Employer

 

Rooted Rock Marketing values diversity and inclusion. We do not discriminate based on race, religion, gender identity, sexual orientation, age, disability, or any other legally protected characteristic.

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How to Apply

 

Send your resume and cover letter to shelly@rootedrock.com, explaining your favorite aspect of working in the paid media industry and which of Rooted Rock’s core values resonates with you most. The position will be filled no earlier than February 1, 2025.

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Join us at Rooted Rock Marketing and help businesses grow through impactful paid media strategies!

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