Did you know it's against Google Business Profile policy to incentivize or purchase reviews? With fake reviews on the rise, Google has been cracking down.
In recent weeks businesses caught violating Google’s review policies have been placed in "review jail," a term coined by Joy Hawkins of Sterling Sky, Inc. If flagged, businesses risk Google locking their accounts from receiving new reviews for at least 6 to 9 months. Even worse, your customers are still able to leave reviews, Google just won’t publish them. However, be thankful that we are not in the UK. Businesses in that region that are flagged face an alert displayed on their Google Business Profile stating that the business is suspected of purchasing positive reviews.
What triggers “review jail”?
Actions such as purchasing fake 5-star reviews, providing incentives in exchange for a review, or sudden spikes in the number of reviews can trigger review jail. This recent Google update reinforces the importance of ethical marketing practices, aligning perfectly with Rooted Rock's commitment to transparency and integrity. By prioritizing businesses that genuinely work hard to build strong, customer-centric models, this tightened policy elevates those who prioritize honesty and long-term success.
About the Author
Paula Keck is head of Agency Operations and Project Management at Rooted Rock Marketing. She is passionate about industry innovation and uses her expertise to guide her teams to success.
About the Editor
Shelly Cihan is Founder and Lead Strategist at Rooted Rock Marketing. For over a decade she has dedicated her professional career to learning, executing, and speaking about SEO and Digital marketing.