Adam McCarthy
SEO Specialist
Adam has over 20 years of marketing experience across a broad spectrum of organizations — from small not-for-profits to publicly-traded, Fortune 500 companies. With an MBA in Business Administration, plus several years of real-world experience as a marketing director, web consultant and designer, and small business owner, Adam is the perfect fit for our small but nimble Rooted Rock team.
Although experienced in everything from brand development to copywriting and design, Adam is happiest when he's deep into data analysis. He loves following the data — and is especially excited when it leads him to some unexpected result.
In his spare time, Adam runs Roosevelt Grooming Co., a men's grooming products company specializing in restored vintage straight razors, and handmade shaving and face-care products. Originally from Long Island, he lives with his wife and an opinionated preschooler in the Helderberg Mountains outside of Albany, New York.
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