Adam McCarthy

Adam has over 20 years of marketing experience across a broad spectrum of organizations — from small not-for-profits to publicly traded, Fortune 500 companies.

Since joining Rooted Rock Marketing in 2023, Adam has become an integral part of the team. He started in PPC and SEO and now leads our SEO & AI initiatives, always staying on top of emerging trends and technologies to keep our clients ahead of the curve.

With an MBA in Business Administration and years of real-world experience as a marketing director, web consultant and designer, and small business owner, Adam brings both strategic insight and hands-on expertise to every project.

Although experienced in everything from brand development to copywriting and design, Adam is happiest when he's deep into data analysis — following the numbers and uncovering insights that drive real results.

In his spare time, Adam runs Roosevelt Grooming Co., a men’s grooming products company specializing in restored vintage straight razors and handmade shaving and face-care products. Originally from Long Island, he lives with his wife and an opinionated grade schooler in the Helderberg Mountains outside of Albany, New York.