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Full-Time SEO Specialist

Employment Opportunity

Looking to take your SEO career to the next level? We're seeking a results-driven SEO specialist who is endlessly curious about how search engines work and has a consistent drive to improve website visibility.  

 

As part of our small but mighty 100% remote team, you'll have the opportunity to work hard and play hard while making a significant impact on our clients' businesses. If you're a skilled communicator with a basic understanding of SEO best practices and the latest industry trends, we want to help you grow into a Rooted Rock Marketing SEO Expert! 

 

What you should know:

  • Our clients are more than a paycheck, they are partners. Everything we do is out of an intense drive to help their businesses succeed.

  • Our Core Values aren’t just words on paper, they are the roots of how we approach every project.

  • We typically work with small to medium-sized businesses. Time management and the ability to prioritize SEO tasks is a major key to success. 

  • We do not focus on a specific industry. Current clients include marinas, spas, credit unions, senior living homes, whitewater rafting companies, e-commerce, vacation rentals, and more. A passion for SEO is more important than a passion for a specific industry.

  • We work with a variety of different CMSs. Our current list includes Drupal, WordPress, Squarespace, Wix, Weebly, Shopify, and ModX.

  • We strongly believe that a compassionate and trustworthy approach maintains long-term relationships both internally and externally. Opinions and feedback are always welcome, but compassion must be at the forefront. 

  • SEO is not reading a guide and executing. There is no right way to achieve results. SEO takes passion, endless curiosity, the drive to read daily industry updates, and the understanding that what worked once may not work again. When this passion is present, it is apparent during the interview phase. 

  • Our philosophy of SEO is not keywords and website traffic, it’s bringing qualified traffic to our partner websites to drive their bottom dollar. In fact, we work hard to eliminate the word “rankings” from being correlated with SEO.

  • We work with both organic and local SEO algorithms. A robust understanding of each will be imperative.

  • Internal collaboration is essential due to the small size of our team. 

 

Skills you need:

  • An endless love of learning.

  • A compassionate and pleasant demeanor.

  • Strong organizational and time management skills.

  • A drive for consistent improvement.

  • A humble personality that is not afraid to say “I don’t know”. 

  • Ability to accept mistakes and learn from your experiences.

  • A flexible mentality. (We are a small, growing company that is still evolving. This may come with internal responsibility shifts and the possibility of great growth over time.)

  • Ability to interpret complex data into real-life customer actions.

  • 2+ years of SEO experience. 

  • Experience interpreting Google Analytics and writing SEO reports.

  • Have we mentioned passion yet?

Skills that will set you apart:

  • Google Analytics configuration experience (GA4 preferred).

  • Experience with SEMrush, BrightLocal, Screaming Frog, Moz, Google Tag Manager, Google Looker Studio, Google Search Console, Google Ads, and/or writing schema.

  • HTML, JavaScript, CSS, and/or BigQuery experience.

  • Experience delivering oral presentations.

  • Proven track record of moving the needle for small SEO clients.

  • Prior marketing agency employment.

  • A track record of consistently improving your personal SEO skills.

Your day-to-day responsibilities:

  • Quickly responding to client inquiries and prioritizing client requests.

  • Maintaining a log of tactics completed and results achieved.

  • Accurately & comprehensively tracking your time daily. 

  • Self-managing retainer-based projects to remain within budget while delivering effective results.

  • Identifying SEO priorities and strategically implementing tactics based on limited budgets.

  • Google Analytics configuration and data interpretation.

  • In-depth keyword research and content optimization.

  • Monitoring competition and pivoting strategies as needed to stay ahead.

  • SEMrush and BrightLocal configuration and data interpretation.

  • Updating website content in an SEO-friendly manner. 

  • SEO case study development.

  • Quality Assurance and SEO review for website builds and launches.

  • Development of process documents in an effort to consistently improve efficiencies.

  • Monthly, quarterly, biannual, and final reports as needed (each partner is on a different schedule based on budgets).

  • Regular communication with the Rooted Rock team through Google Meet video calls.

What we bring to the table:

  • At Rooted Rock Marketing, we pride ourselves on honest and transparent communication. This includes being honest about employment compensation. Due to the small, but growing, nature of our agency, the starting annual compensation for this role is $55,000. Salary negotiations will not be entertained. Opportunities for increases begin on your six (6) month anniversary. 

  • We are a 100% remote company. While you will be required to be available during our Optimized Office Hours (12-5pm EST Monday - Friday) to ensure ample collaboration time, the rest of your schedule is totally up to you!

  • We offer two (2) weeks of vacation time, one (1) week of sick time, and 8 paid holidays annually. 

  • Health benefits include medical, dental, and vision insurance.

  • Monthly mobile phone and internet stipend ($100 US/mo).

  • Bonus Benefit Program – Perks and bonuses given based on the profitability of the company. As we grow, so do you!

 

Rooted Rock Marketing’s Core Values:

 

  1. Data-Driven Strategies - Every decision should be based on real-life data relevant to the individual business at stake.

  2. Ethical Tactics - Marketing should always be done utilizing ethical tactics.

  3. Transparency - Communication and transparent reporting lead to stronger results.

  4. Goal-Focused Strategy - Marketing tactics should be focused on business goals, not just rankings.

  5. Accountability - Always take responsibility for our results. Learn from our mistakes and our wins.

  6. Effective Communication - Respond to both changes in the industry and client inquiries quickly and thoughtfully.

 

Company Description:


With over 14 years of agency experience, Shelly Cihan founded Rooted Rock Marketing as a fully remote agency in 2020 during the height of the COVID-19 pandemic. Despite the economic challenges of the times, Rooted Rock Marketing has grown exponentially over the years and currently serves clients across the northeast US.

With a heavy focus on website optimization, SEO, analytics, and digital advertising, Rooted Rock's services also include marketing strategy and consultation, content writing, website development, video and photography services, social media marketing, and email marketing. 

Equal Opportunity Employer:


Rooted Rock Marketing is a proud female-owned company that prides itself on Equal Employment Opportunities. We will never discriminate based on race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, disabilities, political views or activity, or other applicable legally protected characteristics.

 

How to Apply:

Send your resume and cover letter outlining why you chose to apply for the SEO Specialist position with Rooted Rock Marketing to shelly@rootedrock.com. Make sure to include which of our core values resonates with you most and why.
 

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