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At Rooted Rock Marketing, we’re not a massive agency with layers of departments and confusing handoffs—and that’s by design. We’re a small, experienced team that brings heart, strategy, and clarity to every project.

We love what we do, and we genuinely care about the people we work with. Whether we're mapping out your SEO strategy, designing your website, or analyzing campaign results, we bring a thoughtful, collaborative approach that makes marketing feel a little more human—and a lot more effective.

We don’t just work on your business. We work with you.

Meet the Team

  • Shelly Cihan, Rooted Rock Marketing founder, kissing her dog Nico on a boat on Lower Saranac Lake.

    Shelly Cihan

    Founder/Lead Strategist

  • Paula Keck, Rooted Rock Marketing Project Manager

    Paula Keck

    Agency Ops/Project Management

  • Adam McCarthy, Rooted Rock SEO & AI Specialist

    Adam McCarthy

    SEO & AI Specialist

  • Shannon Shearer

    Shannon Shearer

    Paid Media Specialist