We don’t just talk about growth, we engineer it.
After all, it’s in our roots. Rooted Rock Marketing has extensive experience partnering with destination marketing organizations (DMOs), convention and visitors bureaus (CVBs), and tourism boards—helping destinations of all sizes elevate their brand presence, increase visitation, and drive measurable economic impact for their local communities. At the same time, we bring that same performance-driven approach to clients across a wide range of industries, from local businesses to national brands.
Our clients come to us with ambitious goals, complex challenges, and untapped potential. Through a combination of smart SEO strategy, high-performance paid advertising, and data-driven campaign execution, we turn visibility into leads—and in the case of our tourism partners, into increased overnight stays and sustained economic growth.
Below, you’ll find real-world case studies showcasing how we’ve helped organizations increase rankings, lower acquisition costs, and unlock serious ROI. Every project is rooted in strategy, backed by data, and built for results.
Explore our success stories and see what’s possible when performance marketing is done right.
Our Work
Destination Tourism Work
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Non-Stop Flight Paid Media Campaign | Visit Vancouver WA
Just across the river from Portland, Vancouver, Washington, has long been overlooked as a travel destination. Rooted Rock set out to help Visit Vancouver WA change that—highlighting the city’s vibrant culture, food scene, and outdoor charm to stand out from its larger neighbors and attract travelers from key fly and drive markets.
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AI Optimization | Warren County Tourism
As travelers increasingly turn to AI tools to plan their trips, Warren County Tourism partnered with Rooted Rock to ensure VisitLakeGeorge.com remained the authoritative source for event information. By applying a scalable, AI-focused optimization framework, the team significantly increased event visibility across generative search platforms—driving stronger alignment with traveler intent, reclaiming citations from third-party sites, and boosting AI-driven in just months.
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Car Show SEO | Visit Vancouver WA
When Visit Vancouver Washington noticed that car enthusiasts were still searching for the long-paused Cruise the Couve event, Rooted Rock Marketing saw an opportunity to turn curiosity into connection. By developing a strategic SEO and content approach that kept the event’s legacy alive online, we helped Vancouver reclaim its visibility in search—and set the stage for a triumphant return of this beloved community tradition.
Our Work
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AI Optimization | North Country School
When North Country School realized they were missing from Google’s new AI-driven search results, they partnered with Rooted Rock to change that. We developed a targeted strategy to strengthen their digital authority, enhance structured data, and align content with emerging AI signals—helping the school appear in high-value AI Overviews and Carousels where families now discover top educational options.
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Website Development | Cascade Builders
Cascade Builders of the Adirondacks, a long-established name in high-end home construction, wanted to elevate their brand under new ownership. With no existing website, they faced the challenge of creating a modern, sophisticated online presence that would reflect their craftsmanship and attract discerning clients.
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Local SEO | Treating the Root
When Treating the Root partnered with Rooted Rock, they were ready to take their strong word-of-mouth reputation and build an online presence to match. We helped them clean up inconsistent business listings, strengthen their local SEO, and boost visibility for competitive services—laying the groundwork for lasting credibility and growth in local search.
Explore Rooted Rock Marketing Services
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Organic SEO
Improve brand reputation and increase phone calls and foot traffic for your business.
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AI Optimization
Boost your visibility in AI-powered search results.
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Local SEO
Improve brand reputation and increase phone calls and foot traffic for your business.
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Paid Media Programs
Local search ads, remarketing, Performance Max, text ads, display, YouTube, LinkedIn, Amazon & more!
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Analytics & Reporting
Understand your audience better through robust tracking & in-depth reporting.
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Website Design
Improve your site, or start fresh. Site structure, authority, content planning, and much more.