Our Work

Just across the river from Portland, Vancouver, Washington, has long been overlooked as a travel destination. Rooted Rock set out to help Visit Vancouver WA change that—highlighting the city’s vibrant culture, food scene, and outdoor charm to stand out from its larger neighbors and attract travelers from key fly and drive markets.

When North Country School realized they were missing from Google’s new AI-driven search results, they partnered with Rooted Rock to change that. We developed a targeted strategy to strengthen their digital authority, enhance structured data, and align content with emerging AI signals—helping the school appear in high-value AI Overviews and Carousels where families now discover top educational options.

When Visit Vancouver Washington noticed that car enthusiasts were still searching for the long-paused Cruise the Couve event, Rooted Rock Marketing saw an opportunity to turn curiosity into connection. By developing a strategic SEO and content approach that kept the event’s legacy alive online, we helped Vancouver reclaim its visibility in search—and set the stage for a triumphant return of this beloved community tradition.

Cascade Builders of the Adirondacks, a long-established name in high-end home construction, wanted to elevate their brand under new ownership. With no existing website, they faced the challenge of creating a modern, sophisticated online presence that would reflect their craftsmanship and attract discerning clients.

When Treating the Root partnered with Rooted Rock, they were ready to take their strong word-of-mouth reputation and build an online presence to match. We helped them clean up inconsistent business listings, strengthen their local SEO, and boost visibility for competitive services—laying the groundwork for lasting credibility and growth in local search.