Website Design Case Study

Cozy living room with wood-paneled walls and ceiling, stone fireplace, large windows, wooden furniture, and a deer antler chandelier.

Cascade Builders

Helping Luxury Builder Elevate their Brand and Visibility with a Custom Website

Client Snapshot

Cascade Builders of the Adirondacks | Saranac Lake, NY

Cascade Builders is a high-end residential home builder in the heart of the Adirondacks. Since 1983, the Cascade Builders family has been building Custom Adirondack Homes, Luxury Lodges, Great Camps, Adirondack Cabins, Cottages as well as Boathouses in and around the Lake Placid area.

Cascade Builders of the Adirondacks, a long-established name in high-end home construction, wanted to elevate their brand under new ownership. With no existing website, they faced the challenge of creating a modern, sophisticated online presence that would reflect their craftsmanship and attract discerning clients. The goals were to:

Establish a strong, professional online presence
Showcase their luxury construction and meticulous attention to detail through a highly visual site
Build the Cascade Builders brand for both local and regional audiences

The Challenge

Rooted Rock Approach

Rooted Rock Marketing partnered with Cascade Builders to create a visually striking and functional website on the Squarespace platform. Our approach included:

Design & Deveopment

Content & Asset Audit: Reviewed all available photos, videos, and materials to determine what could be leveraged for the site.
Strategy Session: Collaborated with the client to understand goals, priorities, and target audience. This informed site architecture, messaging, and visual design.
Custom Design & Development: Built a modern Squarespace site with intuitive navigation, responsive design for mobile devices, and optimized layouts to highlight luxury craftsmanship.

Branding Integration: Ensured the site reflected the brand’s high-end positioning, using visual storytelling through imagery and page design.
Screen Captures & Portfolio Features: Created dedicated pages showcasing projects with professional photography and developed custom videos using the high-quality imagery to further engage prospective clients.

Indoor boathouse with wooden walls and ceiling, containing a docked white and black motorboat and a blue speedboat, with windows overlooking a lake and mountains.

Living room with wooden walls and ceiling, large stone fireplace, chandelier made of antlers, sofas, armchairs, lamps, and windows with green trees outside.

Pre-Launch Testing: Conducted cross-browser and mobile responsiveness checks, and tested forms and CTAs to ensure seamless functionality.

SEO Foundations: Implemented basic on-page SEO to support search visibility from day one.
Post-Launch Support: Monitored the site for crawl errors and other issues that could affect visibility, while also providing guidance to the client on updates, including adding new projects and content.
Results & Highlights: Since launching in March 2025, the site has steadily attracted traffic from local searches and generated inquiries from prospective clients, helping to establish Cascade Builders’ online presence and showcase their luxury craftsmanship.

Site Launch & Success Measures

Screenshot of a website homepage for Cascade Builders, featuring a cozy living room with wood beams, large windows, a stone fireplace, and comfortable seating. The text highlights 'Adirondack Custom-Built Homes' and mentions building homes since 1983.

Results & Impact

Since the site launched in March 2024, Cascade Builders of the Adirondacks has seen strong engagement:

A launch spike, a peak in April, and consistent traffic maintaining roughly 75–80% of that peak—demonstrating sustained interest and growing brand recognition.

The majority of visitors arrive directly, highlighting growing brand recognition and awareness of the Cascade Builders name in the region.

Sue Phillips-Leclerc
Owner, Cascade Builders ADK

“Rooted Rock Marketing did an excellent job transforming our ideas into a stunning website! We are very pleased with the communication and commitment to creating our Cascade Builders of the Adirondacks website!”