SEO, AI & Digital Marketing Insights from the Field
Our team is constantly testing, tweaking, and talking about what works (and what doesn’t) in digital marketing. These short reads cover everything from SEO and AI to PPC and strategy—real-world insights from the people doing the work.
Every annual event is an opportunity to build on past success. Learn how destination marketers can use paid media, SEO, remarketing, and performance data to optimize recurring event campaigns, increase visitation, and maximize marketing budgets year after year.
For nonprofit organizations looking to grow awareness, drive engagement, and increase impact, Google offers two powerful advertising options: Google Ad Grants and Google Ads.
At first glance, they may seem similar; they both place your organization in Google search results. But in reality, they function very differently and serve distinct roles in your marketing strategy.
Many businesses assume that once a PPC campaign is live, the platforms will handle the rest. But automation without oversight can quietly erode performance, misallocate spend, and limit growth. Ongoing optimization ensures your campaigns adapt, improve, and consistently drive meaningful results.
Switching marketing agencies should be a strategic decision rooted in growth potential — not short-term frustration. Marketing is an investment. It should support growth — and it should make sense.
Success in paid media isn’t about spending more; it’s about staying agile and adapting quickly. As we head into 2026, shifts in AI-driven automation, privacy regulations, evolving ad formats, and changing consumer expectations are forcing marketers (and agencies) to rethink how they structure campaigns, target audiences, and measure success.
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Every annual event is an opportunity to build on past success. Learn how destination marketers can use paid media, SEO, remarketing, and performance data to optimize recurring event campaigns, increase visitation, and maximize marketing budgets year after year.
For nonprofit organizations looking to grow awareness, drive engagement, and increase impact, Google offers two powerful advertising options: Google Ad Grants and Google Ads.
At first glance, they may seem similar; they both place your organization in Google search results. But in reality, they function very differently and serve distinct roles in your marketing strategy.
Many businesses assume that once a PPC campaign is live, the platforms will handle the rest. But automation without oversight can quietly erode performance, misallocate spend, and limit growth. Ongoing optimization ensures your campaigns adapt, improve, and consistently drive meaningful results.
Switching marketing agencies should be a strategic decision rooted in growth potential — not short-term frustration. Marketing is an investment. It should support growth — and it should make sense.
Success in paid media isn’t about spending more; it’s about staying agile and adapting quickly. As we head into 2026, shifts in AI-driven automation, privacy regulations, evolving ad formats, and changing consumer expectations are forcing marketers (and agencies) to rethink how they structure campaigns, target audiences, and measure success.
Your Google Business Profile isn’t just a digital listing; it’s one of the most powerful marketing tools you have. When managed strategically, it becomes a consistent source of calls, clicks, and customers. But when left unchecked, it can quietly lose visibility, damage your reputation, or even be updated by Google.
When Google AI Overviews push your site down the page and lead to fewer clicks by the day, you might wonder if you really need to keep that white hat on and avoid gaming the system.
There is a time and place for an opinion, but sometimes firsthand truths are simply more valuable. I am hoping this new monthly series will offer a clear, honest look at what’s happening across the client accounts we manage every day.
To stay visible in the age of AI, marketers need to shift from a Google-only mindset to a diversified strategy that considers how each AI platform finds, evaluates, and cites content.
Explore how AI is impacting language evolution, what that means for communication, and why staying human in our expression still matters.
AI platforms appear to be tapping into Google Business Profile reviews much more frequently to suggest businesses directly within those AI-generated answers. So, what does this mean for both the consumers and business owners?
The integration of AI in search engines is reshaping how users access information, leading to decreased website traffic.
This feature allows regional event listings to stand out to potential travelers searching for things to do in the area.
The advantages of Performance Max in tourism marketing to maximize reach and impact.
Incorporating SEO strategies from the beginning of web development can save significant time, money, and effort.
With fake reviews on the rise, Google reinforces the importance of ethical marketing practices.
Let’s dive into what makes travel SEO special and why it takes a hands-on, always-adapting approach.
Shady SEO practices may seem like a quick solution but can cause long-term harm to your business.
Organic search competition among travel and hospitality websites as a whole is at an all-time high. SEO can provide a competitive edge.
SEO is a big investment and you want to know when that investment will start paying off.
Strategies for identifying and combating "ad fatigue".
The end of Smart Campaigns and systematic conversion to Performance Max may leave some ad campaigns under performing.
The August Google Core Update is focused on made-for-human consumption, useful content.
Not all backlinks are created equal. Let's review why they are important for SEO and how to get more of the "right" backlinks on your site.
Gain customer confidence and positive reviews, by keeping your local business profiles up-to-date.
Google's AI feature is making it faster and easier to get the information we need.
Being able to see behind the scenes like this is very rare so our team took a deep dive to grab some key takeaways.
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Paid Media Programs
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Analytics & Reporting
Make smarter decisions with reporting that reveals performance trends and clear next steps.
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