Optimized
WEB DESIGN
We build websites that don’t just look beautiful—they’re strategically designed to drive results. Every page, element, and interaction is crafted to boost visibility, attract the right visitors, and convert them into customers. From planning to post-launch growth, our process blends design, SEO, and data-driven insights to grow your business.
In-Depth Discovery
We start by learning your business, goals, and audience. This isn’t just about assets—it’s about building a foundation for long-term success.
SEO & AI-Optimized Strategy
Before design begins, we identify opportunities for organic and local SEO, ensuring your site is optimized for search engines, AI, and user intent from day one.
Design That Amplifies Your Brand
Your website should reflect your voice and values, not just follow design trends. We combine creative design with SEO expertise to build a digital presence that connects with your ideal audience.
Continuous Optimization
Every site includes GA4 setup to track key metrics. If you continue with our SEO services, we use this data to optimize your site continuously, helping it grow with your business and drive measurable results.
Beautiful Web Design, Designed to Convert
Explore Our Work
Developed in collaboration with the Harrietstown Council, the Adirondack Regional Airport website was designed to showcase the natural beauty of its location. A professional photo shoot captured striking visuals that bring the site—and the region—to life.
The Adirondack Wilderness Advocates website was a collaborative effort between Rooted Rock and the non-profit board members. Built on the Squarespace platform, the site included custom coding, custom data collection programming, and a donation portal with Squarespace Payments to enable secure one-time and recurring contributions.
The Cascade Builders website marked the company’s first online presence, led by their stunning photography that inspired the design. We used these images to create a custom homepage video showcasing their exceptional craftsmanship, supported by custom coding, copywriting, and client training for a smooth launch and easy ongoing management.
The Champlain Valley Senior Community website was a fully custom Drupal build, elevated by a professional photo and video shoot that beautifully captures the warmth, elegance, and authenticity of this well-known senior community.
Rooted Rock Marketing began its partnership with the start-up Z-Loupes by conducting in-depth marketing research to support their growth strategy. Initially designed to showcase their designer dental loupes to investors, the website was built with custom coding and HubSpot integrations, structured to evolve alongside the product as the company expands.
Let’s start with a conversation—no pressure, no hard sell. If you’re exploring a website redesign or building something new and want a strategic, SEO-informed approach that reflects your brand and drives results, we’d love to hear from you.
Form Meets Function
The ROI of Designing with SEO from Day One
Sue Phillips-Leclerc
Owner, Cascade Builders ADK
“Rooted Rock Marketing did an excellent job transforming our ideas into a stunning website! We are very pleased with the communication and commitment to creating our Cascade Builders of the Adirondacks website!”
Read our Blog
These quick reads pull back the curtain on our approach—so you can see how strategy, SEO, and smart design choices come together to support real business growth.
Explore More Marketing Services Rooted In Results
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Organic SEO
Optimize your website to be found by more potential customers and increase your conversions.
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AI Optimization
Stay ahead in AI search with strategies that keep your business visible on ChatGPT, Gemini, and more.
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Local SEO
Turn local searches into real customers with strategies that drive calls, clicks, foot traffic, and boost your reputation.
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Paid Media
Grow your reach with ad campaigns across Google, YouTube, LinkedIn, Amazon, and other platforms.
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Analytics & Reporting
Make smarter decisions with reporting that reveals performance trends and clear next steps.