About Rooted Rock Marketing

Founded by Shelly Cihan, Rooted Rock Marketing is a woman-owned business with over 14 years of digital marketing experience that prides itself on ethical digital marketing tactics that achieve business goals and drive revenue.

Shelly Cihan

Founder

Paula Keck

Agency Operations/ Project Manager

Rooted Rock's
Core Values

Data-Driven Strategies

Every decision should be based on real-life data relevant to the individual business at stake

Transparency

Communication and transparent reporting lead to stronger results

Accountability

Always take responsibility for our results. Learn from our mistakes and our wins.

Ethical Tactics

Marketing should always be done utilizing ethical tactics

Goal-Focused Strategy

Marketing tactics should be focused on business goals, not just rankings

Effective Communication

Respond to both changes in the industry and client inquiries quickly and thoughtfully.

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Chad Hunkins
Owner
StoneWorks Massage & Skincare

Shelly reviewed my website to strategize and create more effective content. Our business doubled within a month! I would recommend Rooted Rock Marketing to anyone, especially for SEO and their digital marketing expertise!

Kelly Frady
Digital Marketing Manager
Coldwell Banker Whitbeck

I worked with Shelly for almost 10 years in various positions, and I can honestly say I've never encountered a more thorough and knowledgeable individual when it comes to Digital Marketing. Her attention to detail is top notch, and her desire to ensure things are done correctly are unparalleled.

Aimee Dickinson
Finance & HR
Samuel F. Vilas Home

Shelly goes above and beyond with the help she gives. Whether it is just small questions about how to get our Google Ads working or a complete overhaul of our healthcare websites, Shelly is knowledgeable, professional, and always makes time for her clients.

Workshops & Industry Talks

Over Shelly's digital marketing career, she has led sessions for a number of conferences and seminars across New York State. Ranging from the benefits of PPC campaigns and social media tracking to organic SEO and local search optimization, these lectures and workshops have helped communicate the importance of ethical digital marketing.

If you are interested in having Shelly speak for your organization on a marketing topic, please don't hesitate to contact her!

Past Speaking Engagements

Facing the Future: Powerful Tactics to Stand Out in Google

North Country Chamber of Commerce

Ticonderoga, NY

How Google Ads Can Help Your Small Business in the Digital Marketplace

Google Partners Event hosted by Adworkshop

Lake Placid, NY

Driving Business with Local Search - Tips to be Found Online

Renzi Foodservice Annual Food Show

Lake Placid, NY

PPC Session: Paid Search vs. Social Media Advertising

NYS Tourism Industry Association

Niagra Falls, NY

Local Search How to Optimize for this Important Algorithm

Adirondack Destination Marketing Summit

Lake Placid, NY

The Basics of Google AdWords for Small Businesses

Plattsburgh Small Business Expo

Plattsburgh, NY

Using Website & Social Media Analytics to Improve Marketing Strategies

NYS Tourism Industry Association

Syracuse, NY

Conferences

Our team has a passion for learning and staying on top of industry trends, regularly attending industry educational conferences and webinars. Shelly has also presented several talks, sharing per professional experience and expertise in the digital marketing industry.