top of page

About Rooted Rock Marketing

Founded by Shelly Cihan, Rooted Rock Marketing is a woman-owned business with over 13 years of digital marketing experience that prides itself on ethical digital marketing tactics that achieve business goals and drive revenue.

Founder
Headshot.png
SEO Specialist
PaulaKeckB&W_edited.jpg
Project Manager

Rooted Rock's
Core Values

1.

Data-Driven Strategies

Every decision should be based on real-life data relevant to the individual business at stake

3.

Transparency

Communication and transparent reporting lead to stronger results

5.

Accountability

Always take responsibility for our results. Learn from our mistakes and our wins.

2.

Ethical Tactics

Marketing should always be done utilizing ethical tactics

4.

Goal-Focused Strategy

Marketing tactics should be focused on business goals, not just rankings

6.

Effective Communication

Respond to both changes in the industry and client inquiries quickly and thoughtfully. 

rooted-rock-background_edited.png
chad-hunkins-owner-stoneworks-massage-and-skincare-plattsburgh.jpg

Chad Hunkins
Owner
StoneWorks Massage & Skincare

Shelly reviewed my website to strategize and create more effective content. Our business doubled within a month! I would recommend Rooted Rock Marketing to anyone, especially for SEO and their digital marketing expertise!

Kelly-Frady-Digital-Marketing-Manager-Coldwell-Banker-Whitbeck.jpg

Kelly Frady
Digital Marketing Manager
Coldwell Banker Whitbeck

I worked with Shelly for almost 10 years in various positions, and I can honestly say I've never encountered a more thorough and knowledgeable individual when it comes to Digital Marketing. Her attention to detail is top notch, and her desire to ensure things are done correctly are unparalleled. 

Amiee-Dickenson-Finance-HR-Vilas-Home-Plattsburgh.jpg

Amiee Dickenson
Finance & HR
Samuel F. Vilas Home

Shelly goes above and beyond with the help she gives. Whether it is just small questions about how to get our Google Ads working or a complete overhaul of our healthcare websites, Shelly is knowledgeable, professional, and always makes time for her clients. 

Workshops & Industry Talks

Over Shelly's digital marketing career, she has led sessions for a number of conferences and seminars across New York State. Ranging from the benefits of PPC campaigns and social media tracking to organic SEO and local search optimization, these lectures and workshops have helped communicate the importance of ethical digital marketing.

If you are interested in having Shelly speak for your organization on a marketing topic, please don't hesitate to contact her!

Past Speaking Engagements

north-country-chamber-of-commerce-logo.png

Facing the Future: Powerful Tactics to Stand Out in Google

North Country Chamber of Commerce

Ticonderoga, NY

google-g-logo_edited.jpg

How Google Ads Can Help Your Small Business  in the Digital Marketplace

Google Partners Event hosted by  Adworkshop

Lake Placid, NY

renzi-logo.png

Driving Business with Local Search - Tips to be Found Online

Renzi Foodservice Annual Food Show

Lake Placid, NY

NYSTIA_logo_lg.png

PPC Session: Paid Search vs. Social Media Advertising

NYS Tourism Industry Association

Niagra Falls, NY

roost-logo.jpg

Local Search How to Optimize for this Important Algorithm

Adirondack Destination Marketing Summit

Lake Placid, NY

plattsburgh-business-expo-logo_edited.jp

The Basics of Google AdWords for Small Businesses

Plattsburgh Small Business Expo

Plattsburgh, NY

NYSTIA_logo_lg.png

Using Website & Social Media Analytics to Improve Marketing Strategies

NYS Tourism Industry Association

Syracuse, NY

Conferences

With a passion for learning and staying on top of industry trends, Shelly annually attends a number of conferences, webinars, and talks for both her professional and personal growth. 

IMG_2172_edited.jpg

MozCon
 

2014-2019

Seattle, WA

local-u-logo_edited.jpg

Local U
Local Search University

2020

Online

smx east.jpg

Search Marketing
Expo

2010-2013

New York, NY

Local-Search-Service-300x201_edited.jpg

Whitespark
Local Search Summit

2018-2021
Online

NYSTIA_logo_lg.png

NYS Tourism Industry Association

2013-2014

Syracuse & Niagra Falls

dudacon-conference-logo.JPG

DudaCon
 

2022
Online

audubon-logo.png

Audubon National Convention

2019

Milwaukee, WI

smx-next-2020.jpeg

SMX Next

 

2022

Online

Available Services

Local SEO

Improve brand reputation and increase phone calls and foot traffic for your business

Reporting

Understand your audience better through robust tracking & in-depth reporting

PPC Campaigns

Local search ads, remarketing, RLSA, text ads, display, YouTube, LinkedIn & more!

Data Compliance

Protect your users and build trust through our discounted partnership with Termly

Organic SEO

Optimize your website to get found by more potential customers and increase your conversions

Website Development

Improve your current site, or start fresh. Site structure, authority, content planning, and much more.

bottom of page