About Rooted Rock Marketing

Founded by Shelly Cihan, Rooted Rock Marketing is a woman-owned business with over 13 years of digital marketing experience that prides itself on ethical digital marketing tactics that achieve business goals and drive revenue.

13+ Years of SEO & Digital Marketing  Experience 

Over the past 13 years, Shelly has dedicated her professional career to learning, executing, and speaking about SEO and digital marketing.

With a passion for learning, Shelly has experience in a variety of work environments, from corporate organizations to managing small local businesses. She even almost became an NYS Forest Ranger! These experiences gave her a unique background in business that has led to a very successful career in marketing.

In 2009, Shelly joined Adworkshop, a full-service marketing agency located in Lake Placid, NY. In less than a year, she was asked to take the lead on developing a new-to-the-agency SEO department. Over the next 11.5 years, Shelly spearheaded SEO initiatives that resulted in the department being one of the most successful in the agency. These included the early adoption of local search programs in 2010, creating a collaborative process for incorporating SEO into other marketing departments such as content, PR, and paid media, and building a level of trust with the clients that resulted in the retention of multiple SEO clients from her first day in the department until after she departed.

In 2020, Shelly launched Rooted Rock Marketing and she has not looked back. With current clients spanning from local businesses to franchises and corporations, Shelly has been able to take her skills to help a variety of markets. She also consults with other marketing agencies to help them grow their offerings and knowledge of the digital marketing environment.

Shelly lives in Saranac Lake, NY with her partner Brendan and their high-energy, yet loving, dog Nico. She graduated Cum Laude from Paul Smith’s College with a Bachelor of Science in Natural Resources: Environmental Sciences. She firmly believes that the statistical analysis associated with her schooling led to a passion for data analysis. To keep her environmental passions alive, she serves on the board of the National Audubon Society, Northern NY Audubon, and the Audubon Council of NY. ​


Shelly Cihan, owner of rooted rock marketing, paddling on Blue Mountain Lake in the Adirondacks at dusk

Rooted Rock's
Core Values


Data-Driven Strategies

Every decision should be based on real-life data relevant to the individual business at stake



Communication and transparent reporting lead to stronger results



Always take responsibility for our results. Learn from our mistakes and our wins.


Ethical Tactics

Marketing should always be done utilizing ethical tactics


Goal-Focused Strategy

Marketing tactics should be focused on business goals, not just rankings


Effective Communication

Respond to both changes in the industry and client inquiries quickly and thoughtfully. 


Chad Hunkins
StoneWorks Massage & Skincare

Shelly reviewed my website to strategize and create more effective content. Our business doubled within a month! I would recommend Rooted Rock Marketing to anyone, especially for SEO and their digital marketing expertise!


Kelly Frady
Digital Marketing Manager
Coldwell Banker Whitbeck

I worked with Shelly for almost 10 years in various positions, and I can honestly say I've never encountered a more thorough and knowledgeable individual when it comes to Digital Marketing. Her attention to detail is top notch, and her desire to ensure things are done correctly are unparalleled. 


Amiee Dickenson
Finance & HR
Samuel F. Vilas Home

Shelly goes above and beyond with the help she gives. Whether it is just small questions about how to get our Google Ads working or a complete overhaul of our healthcare websites, Shelly is knowledgeable, professional, and always makes time for her clients. 

Workshops & Industry Talks

Over Shelly's digital marketing career, she has led sessions for a number of conferences and seminars across New York State. Ranging from the benefits of PPC campaigns and social media tracking to organic SEO and local search optimization, these lectures and workshops have helped communicate the importance of ethical digital marketing.

If you are interested in having Shelly speak for your organization on a marketing topic, please don't hesitate to contact her!

Past Speaking Engagements


Facing the Future: Powerful Tactics to Stand Out in Google

North Country Chamber of Commerce

Ticonderoga, NY


How Google Ads Can Help Your Small Business  in the Digital Marketplace

Google Partners Event hosted by  Adworkshop

Lake Placid, NY


Driving Business with Local Search - Tips to be Found Online

Renzi Foodservice Annual Food Show

Lake Placid, NY


PPC Session: Paid Search vs. Social Media Advertising

NYS Tourism Industry Association

Niagra Falls, NY


Local Search How to Optimize for this Important Algorithm

Adirondack Destination Marketing Summit

Lake Placid, NY


The Basics of Google AdWords for Small Businesses

Plattsburgh Small Business Expo

Plattsburgh, NY


Using Website & Social Media Analytics to Improve Marketing Strategies

NYS Tourism Industry Association

Syracuse, NY


With a passion for learning and staying on top of industry trends, Shelly annually attends a number of conferences, webinars, and talks for both her professional and personal growth. 




Seattle, WA


Audubon Council of NY


Various Locations

smx east.jpg

Search Marketing


New York, NY


Local U
Local Search University




NYS Tourism Industry Association


Syracuse & Niagra Falls


Local Search Summit



Audubon National Convention


Milwaukee, WI




Available Services

Local SEO

Improve brand reputation and increase phone calls and foot traffic for your business


Understand your audience better through robust tracking & in-depth reporting

PPC Campaigns

Local search ads, remarketing, RLSA, text ads, display, YouTube, LinkedIn & more!

Data Compliance

Protect your users and build trust through our discounted partnership with Termly

Organic SEO

Optimize your website to get found by more potential customers and increase your conversions