For over a decade, Shelly has dedicated her professional career to learning, executing, and speaking about SEO and digital marketing.

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With a passion for learning, Shelly has experience in a variety of work environments, from corporate organizations to managing small local businesses. She even almost became an NYS Forest Ranger! These experiences gave her a unique background in business that has led to a very successful career in marketing.

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In 2009, Shelly joined Adworkshop, a full-service marketing agency located in Lake Placid, NY. In less than a year, she was asked to take the lead on developing a new-to-the-agency SEO department. Over the next 11.5 years, Shelly spearheaded SEO initiatives that resulted in the department being one of the most successful in the agency. These included the early adoption of local search programs in 2010, creating a collaborative process for incorporating SEO into other marketing departments such as content, PR, and paid media, and building a level of trust with the clients that resulted in the retention of multiple SEO clients from her first day in the department until after she departed.

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In 2020, Shelly launched Rooted Rock Marketing and she has not looked back. With current clients spanning from local businesses to franchises and corporations, Shelly has been able to take her skills to help a variety of markets. She also consults with other marketing agencies to help them grow their offerings and knowledge of the digital marketing environment.

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Shelly lives in Saranac Lake, NY with her partner Brendan and their high-energy, yet loving, dog Nico. She graduated Cum Laude from Paul Smith’s College with a Bachelor of Science in Natural Resources: Environmental Sciences. She firmly believes that the statistical analysis associated with her schooling led to a passion for data analysis. To keep her environmental passions alive, she serves on the board of the National Audubon Society, Northern NY Audubon, and the Audubon Council of NY. ​