Shannon Shearer

Shannon brings skills in both marketing and communications with extensive experience in digital strategy across various industries, including destination tourism, healthcare, higher education, and B2B/B2C technology.

Beginning her career in marketing in 2015, Shannon combines strategic and creative thinking along with technical expertise to craft and execute high-performing digital ad campaigns. With a strong background in client management, digital strategy, and brand development, Shannon has worked across industries including destination tourism, healthcare, higher education, and B2B/B2C technology. She specializes in leveraging paid media channels and programmatic platforms to drive measurable results and maximize return on investment. Her data-driven approach is supported by proficiency in tools like Google Analytics, and Looker Studio allowing her to continuously analyze, optimize, and report on campaign performance. 

Shannon grew up boardering the Catskill Mountains and the Hudson Valley, where she developed a love for the outdoors and the beauty of NY. As a competitive ski racer, she attend Northwood School in Lake Placid, where she then found a deep love for Adirondacks and Lake Placid’s small town charm. Following in her family members’ footsteps, she returned back the Hudson Valley Area to attend Marist College (Go Red Foxes), where she earned her Bachelor’s Degree in Sports Communications, with a Minor in Video Production. She was also the captain of the Marist College ski team which is something she is very proud of as her Dad was the original founder the ski team back in his Marist College days. After much back and fourth between downstate and upstate, Shannon decided to permanently relocate to Lake Placid with her now husband and dog, Cheddar.