With almost 10 years of marketing experience, Shannon combines strategic and creative thinking along with technical expertise to craft and execute high-performing digital ad campaigns. With a strong background in client management, digital strategy, and brand development, Shannon has worked across industries including destination tourism, healthcare, higher education, and B2B/B2C technology. She specializes in leveraging paid media channels and programmatic platforms to drive measurable results and maximize return on investment. Her data-driven approach is supported by proficiency in tools like Google Analytics, and Looker Studio allowing her to continuously analyze, optimize, and report on campaign performance. 

 

A graduate of Marist College, Shannon is based in the Adirondack Mountains, where she enjoys spending time outdoors with her husband and dog. She is also a member of the Northeast Spinone Club and the North American Versatile Hunting Dog Association.

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