Unlike many other SEO agencies, we believe that Organic SEO is more than just rankings. After all, rankings alone don't impact your bottom line.
Our Approach to SEO
Cookie-cutter SEO doesn't work. Your business is unique and your marketing should be too.
We start every program with an in-depth kickoff to get to know you, your business, and your goals. This process forms a solid SEO strategy that drives results.
It is essential that we learn as much about your business as possible. This includes internal processes, workflows, profit margins, sales goals, business roadmaps, customer service policies, and brand reputation. As the SEO program evolves, we will continue to ask questions and seek approvals to ensure that we are aligned every step of the way. The better we know you, the greater our SEO results can be.
Our SEO Priorities
Enhance the website user experience to help customers complete your onsite goals seamlessly
Target an audience that is most likely to convert through in-depth research and strategic content writing
Utilize advanced and technical SEO tactics to ensure high visibility and enhanced search results
Optimize for all aspects of the search results including carousels, images, maps, knowledge panels, and more
Strive to answer all customer questions to ensure they find solutions to their needs through your business
Monitor search industry changes daily, adopting new strategies and features quickly to stay ahead of competition
PPC & SEO
A Powerful Combination
Synergy - the bonus that is achieved when things work together harmoniously.
It is no secret that the key to high-performing SEO and cost-effective pay-per-click advertising is proper keyword research. So, it should come as no surprise that when the two channels are managed in conjunction with one another, the results are synergistic.
The team at Rooted Rock Marketing has extensive experience running SEO and PPC in tandem for our clients to achieve the greatest benefits. We understand how leveraging keyword insights from SEO research can help drive lower costs and more qualified traffic to your PPC campaigns. Or, how utilizing search data reports from your PPC campaigns can uncover a whole new set of real customer insights to elevate your organic SEO.
This collaborative approach helps maximize your marketing dollars while continuing to target just those customers that are most likely to convert.