Local SEO
Relevant for storefronts and businesses that service customers in their location
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Local results highlight core business and reputation information helping consumers quickly find business highlights, contact information, and how they compare to their competitors
Local results are often shown higher in the search results
Listings often show for geographic searches, purchasing intent keywords, and business names
Algorithm factors rely on brand reputation, proximity to the business, links from other local websites, and customer sentiment (among others)
Organic SEO
Relevant for all businesses looking to be found online including B2B, B2C, and corporations
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Individual pages are indexed in Google and shown to searchers based on their specific intent for a broad range of words and topics
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Results can be enhanced through schema markup providing additional information relevant to what searchers are looking for
Emphasis is placed on technical aspects of the website to ensure Google and other search engines can find and index all of the content
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Algorithm factors rely on demonstrating expertise, authority, and trustworthiness; ability to answer users questions based on what they are seeking; how well your website functions; and authority and relevancy of websites linking to you (among others)
