What is the Difference Between Organic & Local SEO?

Not sure if local SEO or organic SEO (or both) is right for your business? We've tried to break it down to help. 

Still confused?

Contact us to learn more about which is right for your business goals!

google business profile 3 pack results for restaurants in lake placid

Local SEO

Relevant for storefronts and businesses that service customers in their location

Local results highlight core business and reputation information helping consumers quickly find business highlights, contact information, and how they compare to their competitors

 

Local results are often shown higher in the search results

 

Listings often show for geographic searches, purchasing intent keywords, and business names

 

Algorithm factors rely on brand reputation, proximity to the business, links from other local websites, and customer sentiment (among others) 

Organic SEO

Relevant for all businesses looking to be found online including B2B, B2C, and corporations

Individual pages are indexed in Google and shown to searchers based on their specific intent for a broad range of words and topics

Results can be enhanced through schema markup providing additional information relevant to what searchers are looking for

Emphasis is placed on technical aspects of the website to ensure Google and other search engines can find and index all of the content

Algorithm factors rely on demonstrating expertise, authority, and trustworthiness; ability to answer users questions based on what they are seeking; how well your website functions; and authority and relevancy of websites linking to you (among others) 

google organic search results for restaurants in lake placid

Our Marketing Services

Local SEO

Improve brand reputation and increase phone calls and foot traffic for your business

PPC Campaigns

Local search ads, remarketing, RLSA, text ads, display, YouTube, LinkedIn & more!

Organic SEO

Optimize your website to get found by more potential customers and increase your conversions

Reporting

Understand your audience better through robust tracking & in-depth reporting