ROOTED ROCK
MARKETING
We help your customers find you.
In the ever-changing digital landscape, a one-size-fits-all marketing approach will no longer deliver the results you’re looking for.
When you work with us, you’ll never get a cookie-cutter campaign. We tailor every marketing strategy to your business’s unique goals and audience.
Founded by Shelly Cihan in the heart of the Adirondack Mountains, Rooted Rock Marketing is a woman-owned business that prides itself on ethical digital marketing that achieves business goals and drives revenue.
While our reach is global, our roots are firmly planted in the Adirondacks, and we are committed to the appreciation and preservation of its natural beauty. Throughout our site, you’ll see that reflected in the work of regional photographer, Brendan Wiltse.
Our Services
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Organic SEO
Search Engine Optimization
Getting found online shouldn’t be left to chance. Our SEO strategies boost your visibility where it matters—connecting you with ready-to-buy customers through smart, data-driven tactics that deliver real results. -
AIO
AI Optimization
AI is reshaping digital marketing—and most agencies aren’t prepared. Gain visibility with smarter citations, monitor competitors in real time, and capture attention in a zero-click era. -
Local SEO
Local SEO is about more than being found in your community—it’s about building brand reputation. As AI Overviews lean on local reviews and signals, strong citations and positive feedback help your business stand out and earn trust.
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Paid Media
Paid media puts your brand in front of the right audience with campaigns that evolve through continuous optimization. By following the data, we refine targeting and performance over time to maximize traffic and ROI.
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Analytics & Reporting
GA4 Configuration + Custom Dashboards
Your analytics should offer clarity, not confusion. Our Google Analytics (GA4) setup helps you see what’s working—so you can make smarter decisions and track what matters. -
Web Design
A website should do more than look good—it should work hard for you. Our designs are clean, engaging, and built with SEO and performance optimizations baked in, so you can attract more visitors and keep them moving toward action.
Rooted Rock’s Core Values
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Every decision should be driven by real, business-specific audience data—never cookie-cutter solutions.
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Marketing should always be ethical, avoiding quick or questionable solutions.
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Communication and transparent reporting lead to stronger results.
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Marketing tactics should be focused on business goals, not traffic quantity.
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Always take responsibility for results, learning from both mistakes and wins.
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Respond to both changes in the industry and client inquiries quickly and thoughtfully.
Our Clients
