What Ethical Organic SEO Looks Like in an AI-Driven World
When Google AI Overviews push your site down the page and lead to fewer clicks by the day, you might wonder if you really need to keep that white hat on and avoid gaming the system.
July 2025 in Review: Google Core Updates, AI Curveballs, and the Value of Doing Things Right
There is a time and place for an opinion, but sometimes firsthand truths are simply more valuable. I am hoping this new monthly series will offer a clear, honest look at what’s happening across the client accounts we manage every day.
How to Get Your Site Cited in AI Platforms (We've done the research so you don't have to!)
To stay visible in the age of AI, marketers need to shift from a Google-only mindset to a diversified strategy that considers how each AI platform finds, evaluates, and cites content.
How AI Will Affect The Future of Language
Explore how AI is impacting language evolution, what that means for communication, and why staying human in our expression still matters.
How AI Is Using Google Business Profile Reviews in AI Overviews to Suggest Local Businesses
AI platforms appear to be tapping into Google Business Profile reviews much more frequently to suggest businesses directly within those AI-generated answers. So, what does this mean for both the consumers and business owners?
AI Growth and Its (Greater by the Day) Impact on Site Traffic
The integration of AI in search engines is reshaping how users access information, leading to decreased website traffic.
Google’s New AI-Optimized Event Listings: What It Means for Destination Marketing & Tourism
This feature allows regional event listings to stand out to potential travelers searching for things to do in the area.