July 2025 in Review: Google Core Updates, AI Curveballs, and the Value of Doing Things Right
There is a time and place for an opinion, but sometimes firsthand truths are simply more valuable. I am hoping this new monthly series will offer a clear, honest look at what’s happening across the client accounts we manage every day.
Maximizing Tourism Marketing: How Performance Max Drives Results
The advantages of Performance Max in tourism marketing to maximize reach and impact.
Google’s Phase-out of Smart Campaigns will Push Advertisers to Performance Max
The end of Smart Campaigns and systematic conversion to Performance Max may leave some ad campaigns under performing.
Google Announces August 2024 Core Update
The August Google Core Update is focused on made-for-human consumption, useful content.
Google's Huge Search Documentation Leak
Being able to see behind the scenes like this is very rare so our team took a deep dive to grab some key takeaways.

