Shelly Cihan 7/30/25 Shelly Cihan 7/30/25

July 2025 in Review: Google Core Updates, AI Curveballs, and the Value of Doing Things Right

There is a time and place for an opinion, but sometimes firsthand truths are simply more valuable. I am hoping this new monthly series will offer a clear, honest look at what’s happening across the client accounts we manage every day.

Adam McCarthy 1/31/25 Adam McCarthy 1/31/25

Maximizing Tourism Marketing: How Performance Max Drives Results

The advantages of Performance Max in tourism marketing to maximize reach and impact.

Paula Keck 8/28/24 Paula Keck 8/28/24

Google’s Phase-out of Smart Campaigns will Push Advertisers to Performance Max

The end of Smart Campaigns and systematic conversion to Performance Max may leave some ad campaigns under performing.

Paula Keck 8/28/24 Paula Keck 8/28/24

Google Announces August 2024 Core Update

The August Google Core Update is focused on made-for-human consumption, useful content.

Shelly Cihan 7/1/24 Shelly Cihan 7/1/24

Google's Huge Search Documentation Leak

Being able to see behind the scenes like this is very rare so our team took a deep dive to grab some key takeaways.