Staying Ahead in Paid Media: Why 2026 Demands Strategic Evolution
Success in paid media isn’t about spending more; it’s about staying agile and adapting quickly. As we head into 2026, shifts in AI-driven automation, privacy regulations, evolving ad formats, and changing consumer expectations are forcing marketers (and agencies) to rethink how they structure campaigns, target audiences, and measure success.
Stretch Your Nonprofit Marketing Budget with Google & Bing Grants
Navigating Google Ad Grants and other funding opportunities can be complex, but Rooted Rock Marketing is here to help.
Maximizing Tourism Marketing: How Performance Max Drives Results
The advantages of Performance Max in tourism marketing to maximize reach and impact.
Tired of Your Ads? So Are They: How to Prevent Ad Fatigue
Strategies for identifying and combating "ad fatigue".
Google’s Phase-out of Smart Campaigns will Push Advertisers to Performance Max
The end of Smart Campaigns and systematic conversion to Performance Max may leave some ad campaigns under performing.